Wednesday, 22 October 2014

Colourful Idioms: The Final Four


This first peace is probably my favorite, once again I find myself drawing on the esoteric, this time using the alchemical symbol for the Philosopher's Stone, the legendary "Great Work" of the alchemists mistakenly said to be able to turn lead into gold. Many scholars now believe the great work was a spiritual process of achieving some level of personal enlightenment; a noble goal and perhaps more valued to some than gold.  The deciding factor was the origin of the phrase being Shakespeare's Merchant of Venice. Shakespeare himself is said to have encoded many alchemical secrets into his works. Make of that what you will but I thought it was a great play on words that would allow me to take the phrase in a relevant yet none literal direction. I decided to leave the grid visible to help guide the eye down the text.


The black sheep of the Family is an oldie and a goody and for it I drew on my own family of experience, specifically my grandfathers old outdoors manuals from training his dogs and shooting as well as cartoon artwork they had a few signed pieces of around their house ever since I was little; the artist's name escapes me now but he was at least semi-local. I love old books and reading up on typography reminded me of how much I can appreciate the aesthetic of a good book.

[Grid reference; saved to different drive, will upload asap]


Blood in the Water was my first design and was much more a practical piece compared to the prior two as I had to reacquaint myself with photoshop and look up tutorials to make the blood effect:
I ended up following a "smoke effect" tutorial but tweaking it as I went out so it resembled liquid rather than smoke. I'm really happy with the effect, though it took ages of fiddling to get the Clipping Mask to take!  A few of the other details such as the measurements on the Ascenders were fiddly but straightforward additions that I think were needed to add something to the otherwise formulaic text - sans the blood effect.

The blue text was a later edition to tie it further into colour aspect of the brief with avoiding the blatant Red connotations I reference the blue of the water as it is tainted by the blood. The Origin text is clearer so it draws the eye from the main text and as the eye adjusts the background text becomes clearer.



I like this one, it was the first of the two using two large bodies of text (no pun intended but yes that is Homer Simpson's gut), I wanted a piece to highlight the potential beauty of a body of text, I carefully justified the text so as to avoid rivers and remove the rag. I used minimal colour and decided against using a title as I felt highlighting any occurrence of the word "Yellow-belly" in "Simpsons Yellow" would be far more effective and keep the body of text as the focus of the piece which meant I also needed to keep the image minimal. Here it is with the Grid visible:





Accessibility and Alphabets

At a talk posted on the Creative Bloq Derek Featherstone highlights how utilizing Accessibility in design can improve user experience across all users.


This got me to thinking about accessibility of typography and written communication in general. My first stop was Braille.



I found Greg Bland's Kobigraph designs beautiful in their execution. And may be one route I go down, there's plenty of information to design a new font based on the alphabet.

Looking into an abstract alphabet like Kobigraph made me think of other alphabets. The first that came to mind was morse code, another "language" that could be represented though audio and and tactile mediums. I decided to try the latter to trial it's effectiveness.

Making use of my girlfriend's pattern notcher I use it to cut a pattern along the border of pieces of card.

Notched Morse Code - The Alphabet

Notched Morse Code - The Alphabet (Close Up)

Notched Morse Code - Fine Tooth Comb

Notched Morse Code - Fine Tooth Comb
I really like the effect, despite a couple of "spelling" mistakes with the "Fine Tooth Comb", it seems like a successful experiment. I really like the tactile effect but I also feel it would be effective in a purely illustrative piece to add coherent and subliminal pattern to the piece.

International Sign Language also holds possibilities, both through still image or animation/film.



One divergent idea I thought of sprung out of one of my favourite quotes 

"Whoever saves one life saves the world entire"

Surely this is a form of idiom too? If only one far more densely layered than most that spontaneously emerge. Unfortunately I was unable to source a translator for what I would have like to have done as a design which would have involved highlighting the translation from the original hebrew text in the Talmund, This text heavy idea would later influence my final choices.






Gratuitous Grids


As part of our development we must show our understanding of Grid Systems, as part of this I developed this initial image in class showing rudimentary use of grid systems.

Unfortunately by using 17 columns this image is robbed of flexibility. Instead of such an odd number multiples of three and four allow for greater flexibility in layout. Twelve is ideal as it is a multiple of both.


Here I have a grid of twelve vertical columns which can be dissected into groups of two, three or four or six.

These keep the elements in proportion to each other.


When used in conjunction with the Rule of Three the image will be balanced.

Compositions can be developed further by using the Fibonacci Sequence to further dissect the image.


“You (having) Sheng (sound) You (having) Se (color).” (有声有色) This literally means “having sound and having color”; that is, “vivid” and “impressive.”

Here is one I had done previously to applying the Golden Ratio, it only required minor tweaks as subconsciously I was seeking the mimic that very same composition. It utilized the ration on only one axis unlike the panel in Watchmen which utilizes it on four.




By adhering to the rule of thirds composition integrity can be maintained even when moved off axis.

Or used with more circular designs



The Other Idioms


A few idioms from the Victorian Era

Put Nebuchadnezzar out to grass
Bang up to the Elephant
Butter up Bacon!
Cat-Lap
Don't Sell me a Dog!
Got the Morbs

And some from the Roaring Twenties

"Now you're on the trolly"
Drugstore Cowboy
Don't know from nothing
Phonus Balonus

Some minimal idioms for use when composed as part of an image as seen below

Touch (wood) / Knock (on wood)
Learn (the ropes)
Pretty (as a picture)
Cute (as a button)
New Kid (on the block)
No (Dice)


Nautical Idioms

Weather the Storm




Descovering Depth in Typography


As part of my research I decided to expand my search beyond the internet and so my first step was to go to the library and do some research:




As well as scanning these examples I took out a few books, I'm currently making my way through Just My Type which I am really enjoying and look forward to implementing what I learn in future projects.


  • Garfield, S. (2011) Just My Type. Profile Books
  • Woolman, M (2005) Type in  Motion 2, 2nd Ed. Thames & Hudson
  • Gibbs, D., Hillman, D (1998) Pentagram: The Compendium: Thoughts, Essays and Work of the Pentagram Partners in London, New York and San Francisco. Phaidon.


A few other places deserve mention; the YouTuber Karen Kavett, a graphic designer who's had a dedicated channel for some years now, all the way through art school and through her job at YouTube before recently leaving to persue freelance projects. She's a little over enthusiastic at times but genuinely charming and she has done a few videos dedicated to Typography which where a great place to start and lead me to the Helvetica Movie and also to investigate a few professional fonts... EXPENSIVE!